Process Essay
Imagine waking up. The night before, you were in your bed, safe and sound. But something is different now. You are not in your bed anymore, but in a forest. A dark and silent forest is before you. You are confused, scared, and most importantly, have to use the bathroom.
If these events are ever set upon you, you have most likely been taken by a unique creature. This creature is known as the “Slenderman.” The Slenderman is a creature unknown to the real world. To the few who have seen him, he (or she) is a creature about ten feet tall, wearing a fancy black suit (Slenderman, 2012). Now, with that description, you may think of it as a friendly giant. What makes this creature not so friendly, however, is its face: the lack of, to be more specific. Instead of having the normal eyes, ears, nose and mouth, the Slenderman instead has nothing; just his pale white skin in the shape of a head. Another interesting fact about the Slenderman is the fact that he has more than two arms. These arms are more like tentacles though, and only come out when he is about to eat you. He might even take you to his house; because no one really knows what he does with the people he takes (The Slender Man, 2012).
There is something else about the Slenderman you will need to know. He does not walk. You may be thinking, then how does he get you? The unique way in which Slenderman walks is by teleportation when you are not looking at him. Say you are walking in this forest when you decide to turn around. In the distance, you see it: the Slenderman. Instincts tell you to run, so you do so. After a while, you decide to check on if he is still there, so you turn around. Nothing is visible. Thinking yourself safe, you turn back in the direction you were heading, and all of a sudden, he appears before you.
The only way out of the forest and to save your life is to find scribbled notes by the Slenderman (Slenderman, 2012). There are eight in total, saying things such as “No, no, no” or “It has no eyes.” No one has ever completed this task, but the one who does will be able to be set free.
Now that the Slenderman has been described by its actions and appearance, this will be the explanation as to how to survive in your predicament. These will be described in numbered steps for the sake of easy reading.
1. Identify your surroundings
Since you have woken up in a strange area with only a flashlight (and your clothing), you will have to look around a bit so you will not be flustered with fear. Just pretend that you are only in a forest at night, which is not scary.
2. Find objects that do not belong in a forest.
According to legend, in Slenderman’s forest, there are said to be strange objects and structures that are not usually in a forest. Some examples are: broken vehicles, random bathroom buildings, and very tall cylindrical objects.
3. Look around for said objects
Now, when there are weird objects that are not supposed to be there, it is a smart idea to look around or inside them. Some experts on Slenderman say that Slenderman only wants someone to figure out his secret. Once that happens, they will be set free. In theory, at least.
4. Find the notes
These notes should be on noticeable objects, such as the cars or cylindrical structures. The only problem with acquiring these notes is more you collect, the louder and faster the Slenderman becomes. Once the first note is found, running is needed.
5. ???
Once you have found all of the notes, congratulations. No one knows what happens after that, so good luck.
Now that the steps above have given you the necessary instructions on what to do, here are some tips to be able to survive and at the same time, not cry like a baby and wet yourself…or worse.
1. Sing a happy song
If you sing a happy song, there is no way you will be scared. Some examples of “happy songs” would be: “Itsy Bitsy Spider”, “Row, Row, Row Your Boat”, or any song performed by the ever popular band, The Wiggles.
2. Pretend you are not lost
If you can fool yourself that you are not lost, then how can you be scared? Think of the evil, dark forest as your grandmother’s dark but fun attic, just full of trees.
3. Play hide and seek with Slenderman
Pretend that instead of running for your life, you are just playing a very intense game of hide and seek, while finding notes in order to win extra “bonus points.”
4. Play red light, green light with the Slenderman
This is ill-advised, since if he does win, you will be taken away. Only play if you have given up hope or actually like the Slenderman.
5. Do not stop running
Since the Slenderman is always after you once you collect the first note, do not stop running. Even if you are out of shape, think of this as your opportunity to work out for once in your life.
6. Keep your flashlight on at all times
For whatever reason you think you want to turn off your flashlight, do not. This is for safety reasons, because running in the dark without knowing where you’re stepping can lead to severe foot injuries, or even death. And there is also a creature of death chasing you, so you may want to know where it is.
7. Think of the Slenderman as an IRS agent
Maybe the Slenderman is not some scary mythical creature, but just a psychotic, tax-hungry IRS agent. Why else would it be wearing a suit? Thinking of this tip will not only keep your fears to a minimum, but will also help motivate you to run even faster from it.
8. Be a car mechanic
If you are lucky enough to have this skill, you may be able to fix one of the many broken cars in the Slenderman forest, thus making you able to drive away or run over the Slenderman.
9. Try to wake yourself up
Maybe the forest and the Slenderman is only a dream, but probably not. This tip is only for those with a naïve mindset.
10. Follow your instincts
Probably the most important and rational tip out of the ten mentioned. If you ever have watched survival TV shows such as “Man vs. Wild” or “Survivorman,” you may have a decent database of knowledge on how to survive. If not, we are human, and those animal instincts may come out during this time. With these human/animalistic instincts, it is very possible to survive.
Now that you have the tools, tips, and knowledge on how to survive a Slenderman kidnapping, the only thing left is to wish you good luck on such a trial. Hopefully, such a monster will never approach you, but it is better to be safe than sorry.
If these events are ever set upon you, you have most likely been taken by a unique creature. This creature is known as the “Slenderman.” The Slenderman is a creature unknown to the real world. To the few who have seen him, he (or she) is a creature about ten feet tall, wearing a fancy black suit (Slenderman, 2012). Now, with that description, you may think of it as a friendly giant. What makes this creature not so friendly, however, is its face: the lack of, to be more specific. Instead of having the normal eyes, ears, nose and mouth, the Slenderman instead has nothing; just his pale white skin in the shape of a head. Another interesting fact about the Slenderman is the fact that he has more than two arms. These arms are more like tentacles though, and only come out when he is about to eat you. He might even take you to his house; because no one really knows what he does with the people he takes (The Slender Man, 2012).
There is something else about the Slenderman you will need to know. He does not walk. You may be thinking, then how does he get you? The unique way in which Slenderman walks is by teleportation when you are not looking at him. Say you are walking in this forest when you decide to turn around. In the distance, you see it: the Slenderman. Instincts tell you to run, so you do so. After a while, you decide to check on if he is still there, so you turn around. Nothing is visible. Thinking yourself safe, you turn back in the direction you were heading, and all of a sudden, he appears before you.
The only way out of the forest and to save your life is to find scribbled notes by the Slenderman (Slenderman, 2012). There are eight in total, saying things such as “No, no, no” or “It has no eyes.” No one has ever completed this task, but the one who does will be able to be set free.
Now that the Slenderman has been described by its actions and appearance, this will be the explanation as to how to survive in your predicament. These will be described in numbered steps for the sake of easy reading.
1. Identify your surroundings
Since you have woken up in a strange area with only a flashlight (and your clothing), you will have to look around a bit so you will not be flustered with fear. Just pretend that you are only in a forest at night, which is not scary.
2. Find objects that do not belong in a forest.
According to legend, in Slenderman’s forest, there are said to be strange objects and structures that are not usually in a forest. Some examples are: broken vehicles, random bathroom buildings, and very tall cylindrical objects.
3. Look around for said objects
Now, when there are weird objects that are not supposed to be there, it is a smart idea to look around or inside them. Some experts on Slenderman say that Slenderman only wants someone to figure out his secret. Once that happens, they will be set free. In theory, at least.
4. Find the notes
These notes should be on noticeable objects, such as the cars or cylindrical structures. The only problem with acquiring these notes is more you collect, the louder and faster the Slenderman becomes. Once the first note is found, running is needed.
5. ???
Once you have found all of the notes, congratulations. No one knows what happens after that, so good luck.
Now that the steps above have given you the necessary instructions on what to do, here are some tips to be able to survive and at the same time, not cry like a baby and wet yourself…or worse.
1. Sing a happy song
If you sing a happy song, there is no way you will be scared. Some examples of “happy songs” would be: “Itsy Bitsy Spider”, “Row, Row, Row Your Boat”, or any song performed by the ever popular band, The Wiggles.
2. Pretend you are not lost
If you can fool yourself that you are not lost, then how can you be scared? Think of the evil, dark forest as your grandmother’s dark but fun attic, just full of trees.
3. Play hide and seek with Slenderman
Pretend that instead of running for your life, you are just playing a very intense game of hide and seek, while finding notes in order to win extra “bonus points.”
4. Play red light, green light with the Slenderman
This is ill-advised, since if he does win, you will be taken away. Only play if you have given up hope or actually like the Slenderman.
5. Do not stop running
Since the Slenderman is always after you once you collect the first note, do not stop running. Even if you are out of shape, think of this as your opportunity to work out for once in your life.
6. Keep your flashlight on at all times
For whatever reason you think you want to turn off your flashlight, do not. This is for safety reasons, because running in the dark without knowing where you’re stepping can lead to severe foot injuries, or even death. And there is also a creature of death chasing you, so you may want to know where it is.
7. Think of the Slenderman as an IRS agent
Maybe the Slenderman is not some scary mythical creature, but just a psychotic, tax-hungry IRS agent. Why else would it be wearing a suit? Thinking of this tip will not only keep your fears to a minimum, but will also help motivate you to run even faster from it.
8. Be a car mechanic
If you are lucky enough to have this skill, you may be able to fix one of the many broken cars in the Slenderman forest, thus making you able to drive away or run over the Slenderman.
9. Try to wake yourself up
Maybe the forest and the Slenderman is only a dream, but probably not. This tip is only for those with a naïve mindset.
10. Follow your instincts
Probably the most important and rational tip out of the ten mentioned. If you ever have watched survival TV shows such as “Man vs. Wild” or “Survivorman,” you may have a decent database of knowledge on how to survive. If not, we are human, and those animal instincts may come out during this time. With these human/animalistic instincts, it is very possible to survive.
Now that you have the tools, tips, and knowledge on how to survive a Slenderman kidnapping, the only thing left is to wish you good luck on such a trial. Hopefully, such a monster will never approach you, but it is better to be safe than sorry.
Ad Analysis
A recent poll showed that Old Spice was not appealing to enough people of different ages and genders. This may be due to a lack of advertisement to help convince many different types of people to buy Old Spice. The proposal of a new idea for an advertisement is much needed. To do this, corporate is suggesting completely revamping the old advertisement and making it appeal to a completely different audience.
The first ad did a nice job to appealing to a certain demographic. In the first ad, it is a picture of Ravens NFL star Ray Lewis. He is in his football uniform with his mouth wide open, as if he is yelling. Not only is he in his football uniform, but he is also in a shower. This shower has blue tiles and a shower head. This shower head is a unique shower head, however, because instead of a standard nozzle, it is in the shape of a trophy. Ray Lewis is also holding many different kinds of Old Spice for men, and is covered in suds.
Besides what is physically shown in this ad, there is also some writing that helps advertise it a bit more. On the bottom of the shower, there is a phrase in large, white print. It reads, “On this page I’m selling these Old Spice products and yelling loudly.” Even lower, on the very bottom of the page, it says that Old Spice is the “greatest smell in the NFL.”
This ad particularly appeals to men. Since it does obviously promote the NFL with Ray Lewis and the NFL logo on the bottom right corner, it will advertise to people who like professional football. According to J. Hodges (n.d.), men enjoy football more so than women in general, so from this information, we can concur that this ad will appeal to men. The ad appeals to men of any age who enjoy football.
Another way this could appeal to men is because of the ‘tough’ factor involved. The ad explains how Ray Lewis is ‘yelling loudly’. There is also the trophy as the shower head, which could be portrayed as a ‘victory’ and winning appeals to anyone, especially competitive men.
As the ad portrays, it would appeal to men from ages 15-60. This is just a general age range, but it is believed that this is the most acceptable range for professional football viewers. However, in order to appeal to the completely opposite demographic, the ad would have to appeal to women who are not so much into football and tough stuff. Here is what the new ad will consist of.
Ray Lewis will still be featured in the ad, but he will not be wearing his football uniform any more. Nor will he be yelling loudly. Instead, Mr. Ray Lewis will be wearing almost nothing. Almost nothing would consist of a very tight, bright red speedo. The color would be red because that is Old Spice’s main color for sales. There would be minimal suds all over his body as well. The tiles in the back would not be blue anymore as well, but instead be a hot pink color to satisfy the more lady-like setting. The shower head would not be a trophy anymore, but just a regular shower head. Ray Lewis would still have Old Spice products in his hand, except they will be more geared towards women, such as more feminine scents and more delicate shampoo. Ray Lewis will not look as tough anymore, but will be stuck in a more sensual position as to appeal to the ladies. This advertisement in the physical sense will be a great way to appeal to women because Ray Lewis is a very attractive man, and if these new Old Spice toiletries want to sell, what better way than an almost naked football star?
Besides these physical changes being made to the new advertisement, there will also be a new slogan and a new co-sponsor. The change to the slogan will be something more along the lines of “use new Old Spice for women, it will make Ray Lewis appear in your shower!” and as for the new co-sponsor, there was thought of Victoria’s Secret, because most women like shopping for women’s clothing. These changes will have a greater appeal to women because not only will they see that it is co-sponsored by a well-known name brand that affects mostly women, but also because it will convince them that a very wealthy and attractive football star will shower with them.
With these changes made, the ad is going to be most effective on woman ages 17-45. This age range was selected because this ad is going to appeal to young women all the way up to middle-aged women. This ad will represent some things a woman wants: sexy, shirtless men, good hair and body care supplies, and fashionable colors. According to MisterPoll.com (n.d.), over 60% of women surveyed agreed that seeing a man naked (or shirtless) is appealing to them, while the other 40% did not. So this ad will do more than enough to appeal to enormous quantities of women around the United States.
After presenting these two ads, it is easy to see how much different they are in comparison. The original ad will appeal to men of a specific and fairly large age group that are into sports. The new ad, however, will appeal to women in a smaller age group that are attracted to very sensual, almost naked men. This new ad will most likely be placed anywhere that can be seen, such as bus stop cages, billboards, or even in local stores where it could be seen by various types of women doing some daily shopping.
By using this new ad along with the old ad, Old Spice will be making a lot more in terms of profit. This is because Old Spice is usually a health care product aimed towards men. Now, if Old Spice decides to open up a completely new set of products set on the opposite gender, not only will it be easy to supply such products, but it will also open up a completely new competitive market for other types of body care supplies, like Dove or Pantene.
All in all, opening this new ad for Old Spice would be a very smart idea. While it may take a while to kick off, it will be only a matter of weeks until women start to think to themselves that Old Spice is not just for men anymore. Eventually, Old Spice will be known to the world not only as the tough, manly man body wash, but as well as the feminine and healthy women’s health product.
References
Hodges, J. (11/5/2012). “Why do Men like Football More than Women Do?” Retrieved
from http://www.bellaonline.com/articles/art34616.asp
“Do Girls Like to See Guys Naked” (11/5/2012). Retrieved from
http://www.misterpoll.com/polls/248706/results
The first ad did a nice job to appealing to a certain demographic. In the first ad, it is a picture of Ravens NFL star Ray Lewis. He is in his football uniform with his mouth wide open, as if he is yelling. Not only is he in his football uniform, but he is also in a shower. This shower has blue tiles and a shower head. This shower head is a unique shower head, however, because instead of a standard nozzle, it is in the shape of a trophy. Ray Lewis is also holding many different kinds of Old Spice for men, and is covered in suds.
Besides what is physically shown in this ad, there is also some writing that helps advertise it a bit more. On the bottom of the shower, there is a phrase in large, white print. It reads, “On this page I’m selling these Old Spice products and yelling loudly.” Even lower, on the very bottom of the page, it says that Old Spice is the “greatest smell in the NFL.”
This ad particularly appeals to men. Since it does obviously promote the NFL with Ray Lewis and the NFL logo on the bottom right corner, it will advertise to people who like professional football. According to J. Hodges (n.d.), men enjoy football more so than women in general, so from this information, we can concur that this ad will appeal to men. The ad appeals to men of any age who enjoy football.
Another way this could appeal to men is because of the ‘tough’ factor involved. The ad explains how Ray Lewis is ‘yelling loudly’. There is also the trophy as the shower head, which could be portrayed as a ‘victory’ and winning appeals to anyone, especially competitive men.
As the ad portrays, it would appeal to men from ages 15-60. This is just a general age range, but it is believed that this is the most acceptable range for professional football viewers. However, in order to appeal to the completely opposite demographic, the ad would have to appeal to women who are not so much into football and tough stuff. Here is what the new ad will consist of.
Ray Lewis will still be featured in the ad, but he will not be wearing his football uniform any more. Nor will he be yelling loudly. Instead, Mr. Ray Lewis will be wearing almost nothing. Almost nothing would consist of a very tight, bright red speedo. The color would be red because that is Old Spice’s main color for sales. There would be minimal suds all over his body as well. The tiles in the back would not be blue anymore as well, but instead be a hot pink color to satisfy the more lady-like setting. The shower head would not be a trophy anymore, but just a regular shower head. Ray Lewis would still have Old Spice products in his hand, except they will be more geared towards women, such as more feminine scents and more delicate shampoo. Ray Lewis will not look as tough anymore, but will be stuck in a more sensual position as to appeal to the ladies. This advertisement in the physical sense will be a great way to appeal to women because Ray Lewis is a very attractive man, and if these new Old Spice toiletries want to sell, what better way than an almost naked football star?
Besides these physical changes being made to the new advertisement, there will also be a new slogan and a new co-sponsor. The change to the slogan will be something more along the lines of “use new Old Spice for women, it will make Ray Lewis appear in your shower!” and as for the new co-sponsor, there was thought of Victoria’s Secret, because most women like shopping for women’s clothing. These changes will have a greater appeal to women because not only will they see that it is co-sponsored by a well-known name brand that affects mostly women, but also because it will convince them that a very wealthy and attractive football star will shower with them.
With these changes made, the ad is going to be most effective on woman ages 17-45. This age range was selected because this ad is going to appeal to young women all the way up to middle-aged women. This ad will represent some things a woman wants: sexy, shirtless men, good hair and body care supplies, and fashionable colors. According to MisterPoll.com (n.d.), over 60% of women surveyed agreed that seeing a man naked (or shirtless) is appealing to them, while the other 40% did not. So this ad will do more than enough to appeal to enormous quantities of women around the United States.
After presenting these two ads, it is easy to see how much different they are in comparison. The original ad will appeal to men of a specific and fairly large age group that are into sports. The new ad, however, will appeal to women in a smaller age group that are attracted to very sensual, almost naked men. This new ad will most likely be placed anywhere that can be seen, such as bus stop cages, billboards, or even in local stores where it could be seen by various types of women doing some daily shopping.
By using this new ad along with the old ad, Old Spice will be making a lot more in terms of profit. This is because Old Spice is usually a health care product aimed towards men. Now, if Old Spice decides to open up a completely new set of products set on the opposite gender, not only will it be easy to supply such products, but it will also open up a completely new competitive market for other types of body care supplies, like Dove or Pantene.
All in all, opening this new ad for Old Spice would be a very smart idea. While it may take a while to kick off, it will be only a matter of weeks until women start to think to themselves that Old Spice is not just for men anymore. Eventually, Old Spice will be known to the world not only as the tough, manly man body wash, but as well as the feminine and healthy women’s health product.
References
Hodges, J. (11/5/2012). “Why do Men like Football More than Women Do?” Retrieved
from http://www.bellaonline.com/articles/art34616.asp
“Do Girls Like to See Guys Naked” (11/5/2012). Retrieved from
http://www.misterpoll.com/polls/248706/results