Toys for Saps


1.     
 He
  criticizes it because the selling of toys shouldn’t be based on just business
  success, but the well-being of the children should be more important.  It is stated most directly in the same
  paragraph, where it explains the child’s psych needs. 
I believe his argument
does a very good job on discussing why toy companies should focus on the
children more, but a business is a
business.


2.     
He states it a couple
times that he understands the profit to the business is a good thing, but I
think he focuses too much on the opposite side of the spectrum. 
He needs to show he
understands the profit because that is the main purpose of a business; to make
profit.


3.     
The intended audience
would be the parents. 
This would be because
the parent’s would show more concern towards a child’s mental state rather than
how much they would want a toy.


4.     
I believe Cross targets
the rational faculties and the emotions of the audience pretty evenly. There are points where he makes obvious facts as to why we should or
  should not buy the toys, as well as when he starts to talk about “our children”
(makes it more personable).


5.     
He is establishing
credibility by saying that he has also given in to the toys for his
children. I don’t believe he establishes it as effectively as he could though,
  because he uses pretty general words, such as “junk”.



6.     
I believe so because it
adds the emotional feeling towards the children, because no one wants their
child to be hurt because of a toy. 
I think it is effective
because it will play on the audience’s emotions, which is always a good way to
persuade.


7.     
The major change in
marketing and design in this essay would be when the toy business’s changed
their focus to movie/TV show characters. 
The effect of this change was that the companies made about double of the
usual profit by doing this. 
This help’s Cross’
argument because it shows the companies were more focused on
profit.


Don’t Blame Wal-Mart


1.     
His audience at this
moment is people who shop online. 
His purpose is to make
the piece more personable to everyone who shops online, because usually the
biggest factor in purchases is the
price.


2.     
I think he does a
pretty good job, because he uses his general knowledge and his own personal
experiences to help persuade his
audience.


3.     
He proposes a couple of
ideas that would help our jobs/communities while not affecting prices by that
much.  I think it is better to do this than to directly choose one side,
because I believe both sides have pros that could incorporate within each
other.


4.     
I think it is a very
good example because most American use Wal-Mart, but at the same time, many
people understand some of the ‘necessary evils’ Wal-Mart also participates
in.

 
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