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   In my first ad, it is a picture of a football star yelling about how good old spice is.  The audience this ad appeals to would be to men who like sports and want to be as manly as the football player using old spice.  I am going to change the demographic to appeal to woman.  In order to make this change, I'm going to make the football player shirtless in the shower to create a sexy appeal to all women in the world.  He would also be wearing a speedo.  http://running.about.com/b/2011/07/27/how-do-you-feel-about-shirtless-runners.htm - Source